Campbell River Whale Watching: Pioneers of Inclusivity in Canada’s Tourism Industry

In a historic move, Campbell River Whale Watching & Adventure Tours has become the first whale-watching company in Canada to earn the prestigious Rainbow Registered accreditation. Awarded by the Canadian 2SLGBTQIA+ Chamber of Commerce (CGLCC), this recognition reflects the company’s commitment to building an inclusive environment for guests, staff, and the broader community.

Setting a New Standard for Inclusive Tourism

At Campbell River Whale Watching, inclusivity isn’t just policy - it’s a fundamental part of the organizational culture. Stephen Gabrysh, one of the company’s owners, explains, “This accreditation isn’t just about recognition; it’s about actively creating spaces where everyone, regardless of their sexual orientation or gender identity, feels valued. We hope our efforts inspire others in the industry to embrace inclusive practices.”

The Rainbow Registered program allows travelers to easily find businesses that prioritize inclusivity. Through tools like the Rainbow Registered directory, 2SLGBTQIA+ travelers and allies can explore and connect with companies committed to offering respectful and inclusive experiences.

Whether planning a whale-watching excursion or looking for other inclusive travel experiences, visitors can rely on the Rainbow Registered seal to ensure that businesses align with their values. Visit the Rainbow Registered page here for more information, or explore Campbell River Whale Watching & Adventure Tours here.

Why Choose Campbell River and Vancouver Island for Your Next Adventure?

Campbell River and Vancouver Island are not just scenic destinations - they are places where inclusivity meets adventure. With a growing network of Rainbow Registered businesses, Vancouver Island offers 2SLGBTQIA+ visitors the opportunity to explore the region with confidence, knowing they will be welcomed and respected.

Campbell River Whale Watching invites guests to experience eco-conscious marine adventures in a place that celebrates diversity and fosters connection. Whether you’re enjoying a wildlife tour off the island’s stunning coast, participating in the Annual Pride Harbour Cruise, or exploring other 2SLGBTQIA+ friendly events, there’s no shortage of inclusive activities.

Leading by Example

The company’s journey toward becoming Rainbow Registered involved a comprehensive review of its policies and practices to ensure non-discrimination and support for the 2SLGBTQIA+ community. Key initiatives include:

• Visible Inclusion: Progress Pride flags are displayed year-round at the company’s office and on all vessels.

• Gender-Neutral Bathrooms: The company advocated for and helped implement gender-neutral restrooms at the marina.

• Inclusive Booking: Guests can share their preferred pronouns during the booking process, ensuring respectful communication.

• Diversity Training: All employees, including seasonal hires, participate in regular diversity workshops, with specialized training on creating safe and inclusive guest experiences.

• Support of the local 2SLGBTQIA+ community: The company plays an active role in local North Island Pride celebrations and organizes an Annual Pride Harbour Cruise, with all proceeds going to support North Island Pride. The cruise, which started in 2023, has grown rapidly, raising $1,475 in 2024.

“We want Campbell River to be known as a destination where everyone feels like they belong,” says Stephen Gabrysh, co-owner. “Being Rainbow Registered is about more than tourism - it’s about building a better, more inclusive community.”

Make Campbell River Your Next 2SLGBTQIA+ Friendly Getaway

Whether you're looking for adventure, community, or a tranquil coastal escape, Campbell River and Vancouver Island offer something for everyone. From local Pride events to inclusive tours and sustainable tourism initiatives, the region is becoming a hub for travellers seeking safe and inclusive experiences.