7 Emerging Trends for Streaming Industry in 2025

The streaming industry is changing a lot, and 2025 will bring some exciting trends. These changes are happening because of new technology, what viewers like, and smart ideas from content creators.

People are using streaming services for entertainment, so the industry is adapting. Here are some streaming industry trends to watch in 2025:

Co-Exclusive Licensing Deals

Movie studios will sell their films to more than one streaming service at the same time. This means you might see the same movie available on different services.

For example, in Australia, Foxtel often shares movie rights with Netflix and Amazon. It helps studios reach more viewers and maintain good relationships with various streaming services.

Second-Window Sales

After movies and TV shows first appear on their original streaming platforms, studios will sell them to other services.

A number of big studios do this, including Disney and Paramount. They sell their content to free TV channels and digital platforms. This way, more people can watch their shows and movies.

Broadcasters as Strong Competitors

Traditional TV broadcasters are coming back by getting streaming rights to popular movies and TV shows. They are becoming strong competitors in the streaming market.

They offer content that was once only on streaming platforms. Broadcasters use their large viewer base and mix live and on-demand content to stay relevant.

AI in Content Strategy

Artificial intelligence (AI) is very important in the streaming industry. AI helps content providers manage their libraries and understand what viewers like.

For example, AI can see which shows are popular and suggest similar content. AI also creates personalized recommendations and translates content for global audiences.

Furthermore, as streaming services continue to personalize content, they rely on user data, including IP addresses. Check your IP address using the What is My IP Address service.

Flexible Content Distribution

Content is now distributed in so many ways and across so many platforms. Studios and platforms are revising how they release movies and TV shows.

They balance exclusivity with a broader reach. For example, a movie might be available on a streaming service, a TV channel, and a digital rental platform at the same time. This way, more people can watch their favorite content.

IRL Streams

In-real-life (IRL) streams will become very popular. Mobile tech, 5G, and custom experiences will fuel this trend.

People love watching live, unscripted content because it is raw and unpredictable. IRL streams let viewers feel like they are part of real-life events as they happen.